Brand Development

Provide seasonal design concepts (concept decks, mood boards, trend call-out sheets, color palettes, trending fabrications)

Design concept advising based on trend forecasting, market research, sample shopping etc.

Brand Definition:

• Identifying your unique target market

• Defining and distinguishing your brand’s mission, vision and message

• Defining your specific brand identity and values

Conveying Brand Identity:

• Streamlining these concepts to develop essential assets

• Implementing the best communications strategy - establishing memorable and lasting visual and verbal identities

Brand Positioning:

• Creating coherent brand campaigning - logo, style recommendations, messaging, packaging, e-commerce website

• Identifying wholesale & international growth opportunities

Time-and-action calendars with key deadlines

Establish relationships with factories and negotiate on your behalf

Coordinate and communicate with the factories throughout sample rounds

Lead product lifecycle until development completion

Analyze your brand's current position

Monitor brand performance

Create communication and marketing strategies

Identify and create opportunity for growth

Visual merchandising strategies and trend reporting

E-commerce scaling strategy for growth of sales

Year on year budget and profit analysis and strategy

Storytelling campaigns

Creating inherent brand value

Brand Partnerships & Growth

Social Media/ Influencer Marketing

Traditional Marketing

Media & Communications Strategy

Branding and Brand Message Strategy

Coordinate and communicate with manufacturers to ensure production stays on schedule

Work with factories to provide detailed costing sheets on production runs

Work with fabric vendors to get all production materials to the factory

Manage delivery of bulk goods