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Ocean

Brand Development

With years of experience working to help small fashion brands not only grow but flourish, we can support your business from inception to globalization. Approaching all projects with a mission to give back to communities and our ecosystem, Blue Canopy can bring your brand to life through our services below while continuously supporting positive change.

SEASONAL CONCEPTS & TRENDS

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  • Provide seasonal design concepts (concept decks, mood boards, trend call-out sheets, color palettes, trending fabrications)

  • Design concept advising based on trend forecasting, market research, sample shopping etc.

STRATEGIC BRAND DEVELOPMENT

Branding

  • Brand Definition:

    • Identifying your unique target market

    • Defining and distinguishing your brand’s mission, vision and message

    • Defining your specific brand identity and values

 

  • Conveying Brand Identity:

    • Streamlining these concepts to develop essential assets

    • Implementing the best communications strategy - establishing memorable and lasting visual and verbal identities

 

  • Brand Positioning:

    • Creating coherent brand campaigning - logo, style recommendations, messaging, packaging, e-commerce website

    • Identifying wholesale & international growth opportunities

PRODUCT DEVELOPMENT

Weaver

  • Time-and-action calendars with key deadlines

  • Establish relationships with factories and negotiate on your behalf

  • Coordinate and communicate with the factories throughout sample rounds

  • Lead product lifecycle until development completion

SALES AND E-COMMERCE GROWTH

Packaging boxes

  • Analyze your brand's current position

  • Monitor brand performance

  • Create communication and marketing strategies

  • Identify and create opportunity for growth

  • Visual merchandising strategies and trend reporting

  • E-commerce scaling strategy for growth of sales

  • Year on year budget and profit analysis and strategy

  • Storytelling campaigns

MARKETING AND COMMUNICATIONS STRATEGY

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  • Creating inherent brand value

  • Brand Partnerships & Growth

  • Social Media/ Influencer Marketing

  • Traditional Marketing

  • Media & Communications Strategy

  • Branding and Brand Message Strategy

PRODUCTION MANAGEMENT

Clothes Hangers

  • Coordinate and communicate with manufacturers to ensure production stays on schedule

  • Work with factories to provide detailed costing sheets on production runs

  • Work with fabric vendors to get all production materials to the factory

  • Manage delivery of bulk goods

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